Customer-Centric Marketing...No Selling Required!

Understanding the Differences in Marketing B2C and B2B

Most of our marketing experience and understanding comes from large corporations selling their products or services to consumers. This is B2C, or business to consumer marketing. After all, we are all bombarded everyday by American Express, Capital One, and Verizon, etc…Telling us what we need or want.

Ninety-nine percent of all companies and individuals market their products and services based on this big business form of B2C marketing. Why, because it is what we have all been exposed too and then we mimic it and apply to every other marketing situation rightly or wrongly. However, when you are attempting to sell to other businesses this is definitely the wrong approach.

Customer-centric marketing gives small business a competitive sales prospecting edge, with B2B lead generation techniques that work to produce face-to-face sales meetings on a small business budget.