Monday, November 17, 2008
Small Business Marketing Do’s & Don'ts
Here's a greatt list of basic small business B2B marketing do's and don'ts. It answers questions about brochures, public relations, newsletters, telemarketing and more. Learn what customer-centric marketing is and what it means to small business marketing success. Understand the difference between marketing strategies and marketing delivery methods.
Small Business B2B vs. B2C Marketing
Understanding the difference between small business B2B marketing verses Big Business B2C marketing is crucial. For small business to end the wasted time, expense and disappointments to their marketing efforts the key is to stop following the big boys. Big business markting is fundamentally different than small business. From budgets to brand name and a whole lot more. To get your small business marketing on track check out Small Business B2B vs. B2C marketing.
Saturday, July 12, 2008
Customer-Centric Marketing...No Selling Required!
Understanding the Differences in Marketing B2C and B2B
Most of our marketing experience and understanding comes from large corporations selling their products or services to consumers. This is B2C, or business to consumer marketing. After all, we are all bombarded everyday by American Express, Capital One, and Verizon, etc…Telling us what we need or want.
Ninety-nine percent of all companies and individuals market their products and services based on this big business form of B2C marketing. Why, because it is what we have all been exposed too and then we mimic it and apply to every other marketing situation rightly or wrongly. However, when you are attempting to sell to other businesses this is definitely the wrong approach.
Customer-centric marketing gives small business a competitive sales prospecting edge, with B2B lead generation techniques that work to produce face-to-face sales meetings on a small business budget.
Most of our marketing experience and understanding comes from large corporations selling their products or services to consumers. This is B2C, or business to consumer marketing. After all, we are all bombarded everyday by American Express, Capital One, and Verizon, etc…Telling us what we need or want.
Ninety-nine percent of all companies and individuals market their products and services based on this big business form of B2C marketing. Why, because it is what we have all been exposed too and then we mimic it and apply to every other marketing situation rightly or wrongly. However, when you are attempting to sell to other businesses this is definitely the wrong approach.
Customer-centric marketing gives small business a competitive sales prospecting edge, with B2B lead generation techniques that work to produce face-to-face sales meetings on a small business budget.
Sunday, May 11, 2008
Free Small Business B2B Marketing Campaign Benchmark Analysis
Ever wanted to know in advance of spending your hard earn money on a marketing program what the cost and likely return on your investment was going to yield?
In order to evaluate the logic of your marketing investment and establish realistic performance criteria you will need to think through your sales goals and assumptions. With this information you will be able establish benchmarks to track the actual results of your marketing program against your benchmarks. This will allow you to make adjustments to your program, if required.
To analyze your next marketing program just click on marketing campaign analysis. You will receive you a customized analysis at no charge or obligation.
In order to evaluate the logic of your marketing investment and establish realistic performance criteria you will need to think through your sales goals and assumptions. With this information you will be able establish benchmarks to track the actual results of your marketing program against your benchmarks. This will allow you to make adjustments to your program, if required.
To analyze your next marketing program just click on marketing campaign analysis. You will receive you a customized analysis at no charge or obligation.
Thursday, April 10, 2008
Small Business Customer Centric Marketing Is It For You?
MyMarketingDept. Inc. recently unveiled a new way for SOHO & small B2B firms to market their products/services like big business. "Finally there is a common sense method for small business to market their products/services consistently and affordably and we guarantee results," says Bob Hennessey, President.
The "secret" of the MyMarketingDept. service is made of three essential elements: a customer centric marketing communications message, targeting a very specific audience and consistent delivery of each customized marketing message.
By its very nature small business is usually a victim of small marketing budgets. Consequently consistency is a major void in small business marketing,(here is a list of the 10 most common Small Biz marketing mistakes to avoid). MyMarketingDept. claims to empower small business to achieve marketing consistency without spending their life savings. "Our clients often remark to us that, `this is one marketing program that says it is affordable and really is...'" said Hennessey.
The second requirement of successful marketing is communicating to your customers with a message that is interesting to them. "Telling your potential customers what you can do for them and how great your company is, is NOT interesting to your potential clients," Hennessey extols. "The ability to offer your clients solutions to their problems is," he states.
Most business experts agree that problem/solution selling is a key ingredient in any effective marketing campaign. The unique benefit of MyMarketingDept. appears to lie in its ability to properly implement a customer centric marketing communications message to a specific receptive target audience and get it delivered consistently.
While seeming simple it really isn't that easy to do. Big business hires entire marketing departments and allocates 15-50% of their operating budgets for marketing. This is something small business just can't do. Most small businesses are so consumed with the daily tasks of running their business that most rarely focus enough time or money on building their business. But as we all know at great peril.
This is why the MyMarketingDept. method is not a one shot deal, according to Hennessey. "We become our client's in-house marketing department allowing us as a team to focus on building sales and to insure we stay on message and remain consistent for a minimum of one year. After a year, our clients have a complete plan to continue marketing on their own or they choose to continue to work with us.
The last element of good marketing is not trying to be all things to all people. This is a very common refrain from many small business owners. We have heard many say, "We can sell anybody." While the statement is true the reality is often not. Hennessey concurs, "Getting small business owners to realize the necessity of targeting specific markets is very challenging, they just want to get bigger and their natural inclination is that the easiest way to get big is to sell everybody."
In a world of a lot of gurus and experts, this marketing program for SOHO and small business seems to make a lot of basic small business horse sense. It's easy to throw money away. And, it's refreshing to see a marketing service that focus on solid communications in the interest of the buyer as opposed to a lot of hype to get results. Does it work? Hennessey says, "Yes, it does and we back it up with a money back guarantee."
So if you tired of just send literature responses or please don't call me replies to your marketing, you may want to contact MyMarketingDept. and check out their new service.
The "secret" of the MyMarketingDept. service is made of three essential elements: a customer centric marketing communications message, targeting a very specific audience and consistent delivery of each customized marketing message.
By its very nature small business is usually a victim of small marketing budgets. Consequently consistency is a major void in small business marketing,(here is a list of the 10 most common Small Biz marketing mistakes to avoid). MyMarketingDept. claims to empower small business to achieve marketing consistency without spending their life savings. "Our clients often remark to us that, `this is one marketing program that says it is affordable and really is...'" said Hennessey.
The second requirement of successful marketing is communicating to your customers with a message that is interesting to them. "Telling your potential customers what you can do for them and how great your company is, is NOT interesting to your potential clients," Hennessey extols. "The ability to offer your clients solutions to their problems is," he states.
Most business experts agree that problem/solution selling is a key ingredient in any effective marketing campaign. The unique benefit of MyMarketingDept. appears to lie in its ability to properly implement a customer centric marketing communications message to a specific receptive target audience and get it delivered consistently.
While seeming simple it really isn't that easy to do. Big business hires entire marketing departments and allocates 15-50% of their operating budgets for marketing. This is something small business just can't do. Most small businesses are so consumed with the daily tasks of running their business that most rarely focus enough time or money on building their business. But as we all know at great peril.
This is why the MyMarketingDept. method is not a one shot deal, according to Hennessey. "We become our client's in-house marketing department allowing us as a team to focus on building sales and to insure we stay on message and remain consistent for a minimum of one year. After a year, our clients have a complete plan to continue marketing on their own or they choose to continue to work with us.
The last element of good marketing is not trying to be all things to all people. This is a very common refrain from many small business owners. We have heard many say, "We can sell anybody." While the statement is true the reality is often not. Hennessey concurs, "Getting small business owners to realize the necessity of targeting specific markets is very challenging, they just want to get bigger and their natural inclination is that the easiest way to get big is to sell everybody."
In a world of a lot of gurus and experts, this marketing program for SOHO and small business seems to make a lot of basic small business horse sense. It's easy to throw money away. And, it's refreshing to see a marketing service that focus on solid communications in the interest of the buyer as opposed to a lot of hype to get results. Does it work? Hennessey says, "Yes, it does and we back it up with a money back guarantee."
So if you tired of just send literature responses or please don't call me replies to your marketing, you may want to contact MyMarketingDept. and check out their new service.
Wednesday, March 5, 2008
How To Decide the Appropriate Sales Lead Prospecting Approach For Your Business?
Getting answers to these key questions can prevent wasting both your time & money.
How many sales prospecting methods are there for small business to increase B2B sales leads?
What are the 4 steps every successful marketing plan must achieve?
What are the 2 biggest differences between big business and small business direct marketing and achieving successful sales lead prospecting?
What is the single biggest mistake small business makes in marketing its products or services?
What are the 10 most common small business marketing mistakes to avoid?
What is essential for achieving the bottom line results in your sales lead generation plan and sales lead prospecting without wasting your money?
What is a good sales lead and what is not a good sales lead?
How do I find the perfect customer sales lead prospecting list for lead generation?
What's my real objective in spending money on a marketing campaign?
How many sales prospecting methods are there for small business to increase B2B sales leads?
What are the 4 steps every successful marketing plan must achieve?
What are the 2 biggest differences between big business and small business direct marketing and achieving successful sales lead prospecting?
What is the single biggest mistake small business makes in marketing its products or services?
What are the 10 most common small business marketing mistakes to avoid?
What is essential for achieving the bottom line results in your sales lead generation plan and sales lead prospecting without wasting your money?
What is a good sales lead and what is not a good sales lead?
How do I find the perfect customer sales lead prospecting list for lead generation?
What's my real objective in spending money on a marketing campaign?
Small Business 10 Common Marketing Mistakes
A good place to start in launching your new small business or to grow your existing business is with a Free Small Business Marketing Audit. A systematic, critical, & unbiased review & appraisal of the basic objectives & communications strategies methods & procedures you employ in marketing your small business.
In taking stock of your small business marketing efforts give yourself a check-up against our list of the 10 most common small business marketing mistakes that it would be prudent to avoid.
Small Business 10 Common Marketing Mistakes
In taking stock of your small business marketing efforts give yourself a check-up against our list of the 10 most common small business marketing mistakes that it would be prudent to avoid.
Small Business 10 Common Marketing Mistakes
Subscribe to:
Posts (Atom)
